Our participation in the interior design project of the Rechna Gara restaurant in the city of Vidin began even before the site had a name. The investor contacted us as soon as he had the building of the old communist river station and the goal of having a working restaurant in four months, which would become a leading culinary and social place for the region.
Branding before the interior
At the initial stage of the project, several key elements were missing, which are an absolute condition for the construction of a quality interior design of a restaurant – a name, a clearly defined target audience, a concept for events and most importantly for such a large-scale object – overall branding. For this reason, we connected the client with our partners at Hyperzon, who developed the visual identity of the project.
We prepared a detailed creative brief for the agency to lay the foundation for the restaurant’s interior architecture and design. It laid down key elements that we want to lay down and then use in the interior itself: corporate fonts, logos, decorative wallpapers with integrated logos in them, patterns, brand colors and graphic motifs inspired by the regional identity and harbor atmosphere. These elements were integrated directly into the interior concept.
An interior that works all day
The next stage involved meetings with the chef to clarify the culinary concept and the type of gastronomic experience the restaurant should offer. In parallel, we also worked with the events manager, since for a large restaurant in the city of Vidin to be successful, it must function throughout the day and support various formats – from breakfast and brunch to dinner, themed events, cocktails, DJ parties and private celebrations.
This requires an interior design with clear functional zoning, adaptable spaces and carefully planned lighting that allows the restaurant to transform according to the different types of events and atmosphere during the day and evening. The design integrates elements of the brand identity such as anchors, sea ropes and decorative motifs, combined with industrial materials such as metal and raw wood – a reference to the port environment along the Danube.
To balance the industrial aesthetic, the interior is complemented with soft diffused lighting, upholstered furniture, textiles and the signature decorative fish scale motif used in the bar area.
Implementation in four months
The realization of the restaurant was completed in the extremely short period of four months. All interior and facade elements are manufactured, transported and installed on site in Vidin by external contractors from Istanbul – from the italbond facade cladding, to double glazing, flooring, wallpaper, bespoke furniture and a professional kitchen.
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